CLIENT

Ormond Memorial Art Museum and Gardens | Ormond Beach, Florida

PROJECT

The Ormond Memorial Art Museum & Gardens welcomes people of every age and background to a magical setting in the heart of Ormond Beach, Florida. After 70 years of supporting their community, the organization needed to define effective messaging and cohesive branding to increase museum attendance and encourage donor participation.

CHALLENGE

With three distinct offerings under one brand, our primary challenge was to create an overarching identity, mission and vision for all the institution offers—art exhibits, tropical gardens, and memorials for military veterans.

SOLUTION

Following a discovery workshop and scoping session with board members, we conducted a communications audit, which included social media and website analytics, reviews and earned media. This provided insights on audiences, site performance, brand position, messaging and keywords.

We delivered a revitalized, contemporary visual identity along with a new tagline to encompass the full range of the organization’s work and better explain benefits to the community. A style guide was also produced to ensure continuity of brand usage going forward.