DCADV is a nonprofit organization that strives to prevent and eliminate domestic violence by educating community members, partner organizations and victim service providers through informational resources and domestic violence prevention programs.
DCADV was awarded a grant from the CDC to innovate new domestic violence prevention tactics. The resulting program, Project PIN, uses video vignettes shown to students and data collected from audience participation to promote healthy social norms. Project PIN was so successful DCADV began fielding requests from other organizations on how to implement it in their groups, but DCADV was unsure of how to publicize the educational program and make it readily accessible to all audiences.
Through our collaborative process, we honed in on the target audience, drafted a comprehensive program guide and established a standalone identity for Project PIN while retaining the brand hierarchy. The resulting guidebook with corresponding discussion guides and marketing collateral was launched via DCADV’s network of partner organizations. Within its first week of publication, the Project PIN Program Guide was featured during Governor John Carney’s proclamation recognizing February as Teen Dating Violence Prevention & Awareness Month in Delaware.